Positioning Your Business to Compete
- Wednesday, April 25, 2018 9:30 AM - 10:30 AM
- Off Campus
Do you know where your business fits in the competitive landscape? After using available tools to assess your position, you can draft positioning statement that will help you manage your sales approach.
Suzanne will cover:
a. competitive analysis / competitor map – do you know the competition?
b. perceptual mapping
c. customer surveys
d. unique selling proposition
e. putting it together and finding your niche (positioning statement
Event parking at The Cook’s Nook is limited, so please park tightly into the spaces on the 3 driveways.
- See link for more info!
No number available
- Small Business Development Center
- Community Service, Conference, Training
- Faculty, General Interest, Graduate Students, Staff, Undergraduate Students