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Event Details

Introduction to Digital Marketing

When:
Thursday, April 26, 2018 10:00 AM - 12:00 PM
Where:
Off Campus
Description:

This workshop will address the following topics:

I. Digital Marketing Basics

a. Branding

b. Setting Up Social Profiles

c. Keeping Things Uniform (citations, products, services, and prices)

II. Creating Content

a. Writing a Blog

b. Downloads and Printable Content

c. Keeping Branding and Message Consistent

d. Distribution of Content

III. Emails

a. Collecting Information

b. Software to Use

c. Creating Email Marketing Strategy

IV. Website

a. Making it Conversion Friendly

b. Adding Value

c. Listing Call to Actions

d. Having Lead Generation

V. Book Series

a. One Page Marketing Plan

b. One Page Marketing Template

 

Speaker: Eric Sanchez

Eric is a SCORE client and founder of a successful local digital marketing company.


Cost:
See link for more info!
See:
http://events.r20.constantcontact.com/register/...ef6yhw1cc2d4e198&llr=6foezucab
Sponsor:
Contact:
No number available
Calendar:
Small Business Development Center
Categories:
Community Service, Conference, Training
Audience:
Faculty, General Interest, Graduate Students, Staff, Undergraduate Students