Positioning Your Business to Compete
- Wednesday, June 27, 2018 10:00 AM - 12:00 PM
- Off Campus
Suzanne will cover:
a. competitive analysis /competitor map – do you know the competition?
b. perceptual mapping
c. customer surveys
d. unique selling proposition
e. putting it together and finding your niche (positioning statement
Speaker: Suzanne Corbo
Suzanne is a volunteer for SCORE and a former marketing professor with a Ph.D. in Advertising. She brings broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising) and email marketing. Her expertise lies in process improvement, sales and customer management, automation, and metrics. She promotes gathering and using data/information wisely to expend energy and resources only on those activities that lead to results. Her approach is that, in the end, all customers are people, and well, people are people.
- See link for more info!
No number available
- Small Business Development Center
- Community Service, Conference, Training
- Faculty, General Interest, Graduate Students, Staff, Undergraduate Students